Website Questionnaire

Section 01

Your Brand

Let's start with the basics about your brand and who you are.

Brand Name

Your Name

Email Address

Phone Number

Where are you based?

Describe your brand in a few sentences

What is it, who is it for, and what makes it different? Write it as if you're explaining it to someone for the first time.

Who is your target customer?

Age range, lifestyle, what they care about, where they shop.

Who are your main competitors or brands you admire?

Fashion brands you look up to or that your customers might also shop with.

Do you have a domain name already?

Yes No - I need one Not sure

Domain name (if you have one)

Desired domain name (if you don't have one yet)

What would you like your website address to be? e.g. yourbrand.com or yourbrand.ie

Do you have a business email address?

e.g. [email protected] rather than a Gmail or personal address.

Yes - I already have one No - I'd like you to set one up for me No - I don't need one right now

Your business email address (if you have one)

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Section 02

Your Online Store

Tell me about your products, how you want to sell, and what the store needs to do.

What will you be selling?

List your product categories and roughly how many products you plan to launch with.

What is your price range?

Where will you be shipping to?

Ireland only Ireland and UK Europe Worldwide

What pages do you want on the site?

Tick all that apply.

Any other pages not listed above?

What is the main thing you want visitors to do?

Buy a product Sign up to a mailing list / pre-launch list Both - buy or sign up Explore the brand and collection

Do you want a pre-launch or coming soon page?

A holding page that captures email signups before the full site goes live.

Yes No Not sure

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Section 03

Design & Aesthetic

This is the most important section. The more honest and specific you are here, the better the result.

How would you describe the vibe of your brand?

Tick all that apply.

Describe how you want the website to feel

Imagine a customer landing on your site. What do you want them to feel in the first few seconds?

Share 3 websites you love the look of

Fashion brand sites, other e-commerce stores, or any site you find visually beautiful. These are just for reference - your site will be unique to your brand.

Are there any websites you really don't like?

Knowing what to avoid is just as useful. Share URLs or describe what puts you off.

Colour preferences

Do you have a colour palette in mind? Describe it or reference your brand colours here.

Typography preferences

What style of lettering feels right for your brand?

Serif / Classic Elegant, refined - think Vogue, Toteme Sans-serif / Modern Clean and minimal - think COS, Arket A mix of both I trust your judgement

Style preferences

Drag each slider to where you'd like the design to sit.

Minimal 5

Very minimalHighly decorative

Light 5

Light & airyDark & moody

Classic 5

Classic & timelessTrend-led & current

Quiet 5

Quiet & understatedBold & striking

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Section 04

Content & Copy

The text and content that will appear across the site. Don't worry about it being perfect - rough notes are fine.

Will you be providing written content?

Yes - I'll write everything myself I'll provide rough notes and need some help polishing No - I need help writing it

Tell me your brand story (for the About page)

How the brand came about, what it stands for, what makes it different. Write it naturally.

List your launch collection products

Name, brief description, price, available sizes and colours for each piece.

Do you have product descriptions written?

Yes No - I need help with these I have drafts

Do you have a size guide?

Yes No - I'll need to create one

What are your shipping and returns policies?

Delivery timeframes, cost, returns window, conditions. Even rough notes are fine.

Are you on social media?

Share your handles so I can link them on the site.

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Section 05

Technical & Functionality

Practical questions about how the store will work.

How would you like to take payments?

Credit / Debit Card Visa, Mastercard etc. PayPal Apple Pay / Google Pay Klarna / Buy Now Pay Later Not sure - happy with whatever is recommended

Do you want to be able to manage the store yourself?

Adding products, updating stock, running sales etc.

Yes - I want full control Yes - basic things like stock and prices No - I'll come back to you for changes

Do you want email marketing integration?

Connecting your store to a mailing list tool like Klaviyo or Mailchimp so you can capture emails and send campaigns.

Yes Not right now Not sure

Do you want Instagram / social media integrated on the site?

e.g. a shoppable Instagram feed on the homepage.

Yes No Not sure

Do you have a preferred platform?

Shopify WooCommerce I'm happy to take your recommendation

What keywords would you want to rank for on Google?

What would your ideal customer type into Google to find a brand like yours?

When are you hoping to launch?

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Section 06

Brand Assets & Final Details

Please confirm which assets you have ready to send over. Once you submit this form, send everything to hello@lmwebdesign.ie or WhatsApp 089 953 4995 and we'll get started.

Assets you can send over

Tick everything you have ready. Send them to hello@lmwebdesign.ie or WhatsApp 089 953 4995 after submitting this form. Don't worry if something isn't ready yet - we can discuss it.

Logo files PNG, SVG, AI or PDF - any format you have Product photography High resolution shots of your products Campaign / lookbook imagery Lifestyle or editorial shots for the homepage and lookbook Brand guidelines or moodboard Colours, fonts, visual references Written content About page copy, product descriptions, any text you've prepared Size guide If you have one ready Social media handles / links Instagram, TikTok etc.

Assets you don't have ready yet

Let me know what's still in progress so I can plan around it.

Anything else you'd like me to know?

Payment Details

50% Deposit to Get Started

Beneficiary Liam Mullen

IBAN IE51 REVO 9903 6060 1540 77

BIC / SWIFT REVOIE23

Reference Your Name + Website

Deposit Due €600

Balance on Completion €600

Once your deposit is received and this questionnaire is submitted, work will begin. The remaining balance is due when the site goes live. Get in touch any time if you have questions.

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Let's Build Your
Perfect Website

All done - thank you!

Let's Build YourPerfect Website

All done - thank you!

Let's Build Your
Perfect Website